Here’s Pepul app, built for creating a culture-rich, positive social networking experience.

An interest-based social networking app that highly prioritises privacy and security.

Pravinan
6 min readFeb 23, 2022
Screenshot of Pepul.com by Author edited on a Photo by Devin Pickell

Over the years, social media apps have become an inevitable part of our day-to-day life. A study report from ShareChat, reveals that people almost spend an average of five hours a week on social media.

In India, about 330 million users are on Facebook, which is the highest in the chart of its worldwide audience. However, the augmented rise in security and privacy concerns of Meta, the parent company of Facebook, have led users to think of alternative social media apps.

Here’s Pepul app, a homegrown interest-based social networking platform built exclusively focusing on the privacy and security of the users.

The Pepul Story:

Pepul is a Chennai-based social media startup founded by Suresh Kumar G, who aims to build the safest optimistic social networking platform from India to the world.

Suresh had already co-founded MacAppStudio, a multi-million app development company with his buddy George Christopher in 2012.

MacAppStudio spellbound to bag projects from renowned brands and extended their world-class app development service offerings to fortune ten companies.

Suresh and George’s duo had secured many prestigious accolades such as Intel Most Valuable Developer Award and Intel Black Belt for app development. This duo was the first in Asia to receive the Intel Blackbelt award — the highest recognition for technical excellence offered by Intel Corporation.

Suresh is known for his mind-boggling address to grad students on college events in the niche of entrepreneurship.

One day, he was stunned by a thought of his own.

“In the address to students, you challenge the young minds to create world-class products natively here in India. However, being the world’s most valuable developer awardee, don’t you dare to start the same by yourself? If you struggle to do so, how youngsters will attempt to create one”.

The answer to the question led Suresh to begin the development of the Pepul app.

So, what is Pepul?

Pepul is an interest-based social networking app that highly prioritises privacy and security. This app made its debut launch on Republic day after several phases of private beta testing.

You can easily create a Pepul account in seconds using your mobile number. This way of authentication, the app enhances security and eliminates anonymity in the platform.

Then, you can start following your favourite creators of your interests from the categorised deck.

Pepul app’s user interface run-through graphic from the Company Twitter handle.

You can start posting your content instantly on the platform by clicking the plus icon at the centre. Here in the Pepul app, the uploaded posts are termed in a different way called “stories”.

The app is getting good traction from users across the globe. Currently, this app has been downloaded in around 177 countries.

Pepul has reached a milestone of 200K+ downloads in 21 days of its launch. Also, this app ranked second in the social category of Playstore just within three weeks after the release on Jan 26.

Photo from Pepul’s CEO Linkedin.

The app has a total users base of 186K on its platform, as of the date of writing this article, and the number keeps increasing exponentially.

Not having spent much on marketing, the app acquired most of its users through direct organic search.

Your safe place:

The app’s founder, Suresh, believes that the current social networks are filled with negativity and hatred.

Pepul app desires to build the platform in a positive culture and the safest medium to express thoughts freely.

This platform minimises the room for anonymity and negativity through firm terms of use policies.

Furthermore, the app provides verified badges to everyone on the platform, irrespective of their follower base and other criteria. To get a verified badge on the app, the user needs to provide one of the government IDs or via Aadhaar e-verification (only for users in India).

Through this way of verification, the Pepul app considers that this would help them weed out fake and anonymous profiles from the platform.

Thus, this enables the app to build a platform full of authentic, verified users even at this early stage.

The app never stores users’ Aadhaar data on its servers and only facilitates the verification through UIDAI’s platform. So, no sense of fear over data security while in the Pepul app.

Connect. Interact. Create.

Pepul app aims to connect like-minded people with their common interests. The Pepul app comes with a modern, intuitive UI and nifty features. With Pepul, we can showcase our interests in which we are passionate about and share our daily life stories.

Pepul app presents a distinct social networking experience, where the feed content is not tuned by AI algorithms, unlike other social tech giants. The app is much more focused on building a medium that is optimistic, culture-rich and brings value to the users in real life instead of pushing them to spend much time consuming unnecessary content.

Pepul app is an excellent medium for creators to outshine in their talents. The app rewards and nurtures the creators who outperform on the platform.

Pepul app equips the creators with performance insights, early invites to Pepul meetup events and even get direct support from the Pepul team for the queries.

The platform is also working on bringing a unique monetization model to the creators before 2023 and is, anyway, not related to ad revenue. Pepul believes that this sets the app to be ad-free and helps in providing a seamless experience to both the users and the creators.

Pepul app is more than a social networking platform that facilitates the users to connect from online to offline by organising community meetups.

Recently, Pepul conducted its first-ever community meetup in December, and the event wowed all its attendees.

Pepul’s Promise of Security:

The app founder’s other venture, MacAppStudio, has been in the app development business industry for more than 10+ years and assured security and privacy are the topmost priority rather than a mere requirement.

Now, they bring the same high-level standards of commitment to security and privacy here in Pepul, too. The app carries a user-centric approach to the platform and holds a robust and transparent privacy policy.

Pepul chat is its built-in messaging service which is end-to-end encrypted and restricts messages from unknown users in the inbox. This messaging service provides options to make private and group chats and delivers scheduled messages at preferred timings.

Pepul app offers most features that are available on top social networks. However, this app stands out from others in its approach to building a positivity embracing social platform that brings value to real-life without any intrusive ads and snooping into privacy.

The Pepul app founder, Suresh, is obsessed with making the platform a trustworthy and safest platform for children and women.

This app eliminates negative and hate concerns in the first place and also restricts the users from taking screenshots of profile pictures and the other content on the platform.

So, why wait? Signup today and enjoy a new social networking experience and a perfect alternative to Instagram if you are looking for one.

Start exploring the app on your favourite choice of ios or android devices. Give a shot at this app, and let me know your favourite feature of the app in the comments below.

Feel free to write to their support team at support@pepul.com in case of any hiccups in the middle.

Happy exploring!

--

--